‘Print run’ is a term you’ll start hearing about, once you sign your publishing contract. It might get a small mention in the agreement, but you’ll realise how important it is for the success of your book when you really understand the implications of that number.
What is a print run?
In simple terms, a print run is the number of copies your publisher will print each time. Once a print run gets sold out, the publisher orders another set of copies after taking a call on the number again. The first print run (i.e. the first time your manuscript gets sent to the printing press) can have the biggest impact on whether your book will be considered a success or failure. And ironically, it can be pretty relative and subjective perception, decided by