7 Reasons why you should start an author blog

I maintain 3 blogs. The first one is an MBA blog which is quite popular among Indian MBA applicants who are targeting international business schools. The second blog is based on a creative word puzzle (Onamography) that I invented. This is my third blog and focuses on helping budding writers break into the publishing industry. … Read more

How to write a Query letter for your book?

I wrote several hundred query letters and sent them to a whole lot of literary agents and publishers. ‘Several hundred’ refers more to the variations of a basic format, rather than hundred distinctly different formats. It was more of an experimentation and fine-tuning process where I made minor alterations after every few submissions. One of … Read more

As a new writer, will you pay to get your first publishing break?

There’s a common saying in the conventional publishing world. Money flows to the writer. What does it mean? It means that you should never have to pay money to anyone in the publishing chain – publishers, editors, literary agents, websites running websites or any facilitators who are suggesting that they’ll make the rocky road a … Read more

How long are you willing to wait to get your book published?

For all the hundreds of thousands of books that seem to hit the bookshelves each year, you might get the impression that there’s some fantastic super-efficient machinery running behind the scenes that’s working at break-neck speed to pump out tons of books at a record pace. Far from it. Publishing is a extremely slow moving … Read more

Why social networking in the real world is important for writers, bloggers and authors

The virtual world offers writers a fantastic opportunity to open the mind and let their thoughts soar. No boundaries, no constraints. Just you, your thoughts and your creative output. Inspiring and poetic, huh? But if you have been writing for a while, you’ll agree that after a while it can start seeming like a pretty … Read more

Beyond The MBA Hype on The Times of India bestsellers list

There was no formal book launch for Beyond The MBA Hype, no celebrities waxing eloquent about the book and consequently very limited media attention. People I knew started finding out that my book got published based on my Facebook comments and they would be kind enough to reach out with their best wishes. A few … Read more

Book marketing and promotion: Meet the superheroes

Marketing and promoting a book can be one of the biggest hurdles for first-time authors (Well, ok, after you’ve got a good literary agent to represent you, got a contract from a good publishing house and all other other equally challenging hurdles have been crossed…) Fortunately for those who have the backing of an established … Read more

Query Letter FAQ: How literary agents and publishers will evaluate it

So you’ve decided not to venture into the world of self-publishing yet. That brings you back to the process of wooing publishers or literary agents to represent you. If you are aiming for the traditional publishers, chances are they would want you to get a literary agency to review your manuscript first and then forward … Read more